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Thai Telco Calls In Big Results With MSN Online Campaign..
Thaliand-based telcommunications company Advanced Info Service PLC (AIS) wanted to target the
enterprise and SM E market,and sell its bundled mobile phone and airtime package to IT-savvy young professionals. AIS turned to M icrosoft® D igital Advertising Solutions to promote its brand and push sales. The company used Window s LiveTM H otmail®,Window s LiveTM M essenger Services,M SN ® H ome Page,and an AIS Smart Solutions microsite in an integrated campaign. The campaign boosted sales by 80 percent w hile driving dow n costs per lead by 66 percent. |
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New brand catapults into online travel market.
'ZUJI's campaign on ninemsn has formed a key component in our strategy to build the ZUJI brand in Australia. This partnership has borne fantastic results, satisfying all of ourobjectives and expectations. This success can be attributedto the unique content integration, which used a highly engaging environment and synergies with our target audience. As such, we were able to talk to the people who mattered to us. ninemsn has been an important partner inthe launch of ZUJI and our relationship is flourishing due tothe strong strategic fit.‘ |
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MSN Helps books.com.tw Top Bestsellers List.
Based in Taiwan, Bookland established books.com.tw to become the leading online bookstore. Featured in the MSN Taiwan eshop, the site offers the sale of books and related products and has become a uniquely exclusive shop joining other best-of-breed online merchants. |
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MSN GOES TO THE MOVIES WITH GOLDEN VILLAGE STARRING ONLINE.
Golden Village (GV) Film Distribution is one of Singapore's most prominent independent film distributors and is the largest cinema operator in the country with 8 ultra-modern multiplexes. With over 30 titles distributed per year, GV has been working aggressively with MSN Singapore since 2001 to create integrated online campaigns for a majority of their movie releases including Ocean's Eleven, Zoolander and Queen of the Damned. With each movie targeted at very different audiences, the digital marketing campaigns included creative banners, pop-up windows, email viral marketing and microsites tailored for each film release. |
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MSN Serves Up Kellogg's Recipe For Success.
A global brand in fast moving consumer goods,
Kellogg's is marketed in more than 160
countries and the world's leading cereals
producer. However, in Hong Kong, the company
had to face off against more traditional breakfast
foods. MSN devised a cost-efficient campaign to
hone in on the target audience - women, the food purchaser of most households - and executed an
integrated online/offline campaign that
generated interest in the brand, educated audiences about the product, and expanded the
customer base.
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Monster.com Employs MSN To Extend Its Reach In Singapore.
The global leader in online recruitment,
Monster.com.sg aimed to establish a dominant
market share in Singapore. Monster.com.sg chose
to concentrate its marketing efforts online and
selected MSN as the most cost-effective means of
reaching a new generation of working people.
MSN was able to extend the reach of
monster.com.sg to many more individuals who were
not previously familiar with the site, as well as
providing a springboard for building the largest
database of employee resumes in Singapore. |
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Samsung Defends Market Leadership With Co-branded Marketing Campaign On MSN.
Although a leader in the Korean credit card market, Samsung found that regular TV and advertising no longer had a significant impact on brand building, while intensive promotions by rivals was driving up the cost of winning new clients. To stand out from the competition the company joined with MSN to create a joint marketing campaign with a fresh new approach - in a style that its young audience would appreciate. The campaign also serves to significantly reduce the cost of new customer acquisition in an over-heated market. |
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New enRiched Ad Solutions Help Unilever Connect with Consumers.
The new enRiched Ad Solutions from MSN are helping Unilever companies make those connections within the space of a banner. Unilever has seen first hand benefits of three of these new enRiched Ad Solutions from MSN. First, through the Expanding Graphics Banner, the company was able to leverage offline creative online in a campaign for CK One. Second, the company used the Expanding HTML Banner to encourage subscriptions to a newsletter sponsored by Dove. And finally,the Active Catalog Banner gave consumers the opportunity to identify
their skin types, and automatically go to a product page that was
specifically of interest to them. |
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Verizon Wireless Rings Up Online and Offline Sales with MSN The nation's largest wireless telephone company,.
Verizon Wireless was looking for a way to bring in online sales at a low
cost-per-sale rate. With the combination of industry-leading ad
products, a large and engaged audience, and superior client service of
the MSNŽ network of Internet services, Verizon Wireless has
experienced big returns with online sales as well as a surprisingly
exponential number of captured offline leads.
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Dell Computer is widely recognized as one of the Internet's most savvy and successful businesses..
When this industry giant wanted to expand its reach, it turned to the MSN® network of Internet services. In a matter of months, Dell invested in an expanded relationship with MSN, and the alliance continues to grow. The reason is simple: As a merchant |
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Coca-Cola And MSN Innovatively Quenches Thirst For Online Excitement.
While Coca-Cola has an impeccable distribution network for its products and brand awareness, the number one soft drink company wanted to test the effectiveness of branding on the Internet, as well as gather a solid demographic profile and database. Moreover, Coca-Cola wanted to connect with teenagers and communicate a specific image to the local market. Thus, the company needed a creative campaign that would capture its involvement and unique position as a drink to be enjoyed at Malaysian food stalls. Coca-Cola partnered with MSN and together, the two companies shared in the strength of merging two leading brands to execute a memorable campaign. |
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MSN Search Equals Results For Einstein Medical.
Einstein Medical is changing the way America buys health care utilizing the power of the MSN network of Internet services, specifically MSN Search. The medical-referral company connects patients to area specialists by running ads triggered by specific keywords. The strategy has proven so successful that Einstein Medical is enjoying tremendous growth and has expanded its services to the legal arena. |
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Hong Leong And MSN Pioneer New Standards In Customer Relations Management With Record Response Rates.
Already one of Malaysia's leading banks, Hong Leong was interested to use the Internet to build better relations with its customers - and to broaden its customer base. Hong Leong wanted to target 20-30 year olds with its online banking services and chose MSN as its partner because of its affluent audience with a similar profile.
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Maybank's Branding On MSN Yields Successful Returns.
The Maybank Group is the largest banking group in Malaysia
and has been leading the banking industry for over three and a
half decades. Its financial portal site www.Maybank2u.com
provides a suite of online banking facilities and services.
Maybank joined with MSN to strengthen its brand and image,
as well as increase traffic and subscription to its site.
Partnering with MSN's digital marketing expertise meant that
the bank would get visible presence on MSN Explorer, the
latest Internet browser, as well as vast co-branding and
sponsorship opportunities extending Maybank's visibility and
services to a wider audience reach
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Opel Hits Target Market and Achieves Increased Purchase Consideration.
Global car manufacturer Opel wanted to better understand the importance of online channels so that it could enhance its brand image and generate greater
vehicle sales. The organisation selected MSN and its long-term agency Modem Media to help it launch a cost-effective campaign that demonstrated
the value of online advertising. MSN and Modem Media developed a pan-European program that aligned Opel with the 2005 Tokyo Motor Show.
The campaign was rolled out across seven European markets.
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SINGAPORE TOURISM BOARD AND MSN CREATE NEW DESTINATION ATTRACTING VISITORS.
The Singapore Tourism Board (STB) is responsible for promoting Singapore as a premier world class destination, tourism hub and business centre. In establishing Singapore as a unique
attraction in global tourism, the STB also strives
to offer an integrated travel experience for
visitors, resulting in regional development and economic prosperity for the city-state. The STB launched a two-month online campaign on MSN
Malaysia to promote its annual year-end visual
and performing arts festival "For Art's Sake".
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Lipton & Unilever Win with WomenCentral.
Lipton wanted to update their image
and their database. So, they ran a sweepstakes
on the MSNŽ network of Internet services and won. The
sweepstakes ran on WomenCentral as part of an overall
campaign by LiptonŽ to position tea as a “healthful” beverage.
Their goal was to build a database of consumers who were
receptive to learning more about tea’s role in a healthy lifestyle.
The sweepstakes ads ran in the month of December 1999 and
posed the question, “Is a healthy escape in the tea leaves for
you?” The grand prize was a “Fun and Healthy” family vacation.
The entries provided valuable demographic information, which
Lipton used to build their database. Because Lipton already
had 95 percent brand awareness, their goal was to increase
customer loyalty by creating a dialogue with consumers. Building
the database was the first step in creating that dialogue. |
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Virgin Atlantic and MSN.CO.UK.
Virgin Atlantic Airways is Britain’s second largest long haul airline, serving the world’s major cities. On 15th September 2003, Virgin Atlantic launched a ‘5 day seat sale’ to drive sales of Virgin Atlantic flights and encourage customer acquisition to the Virgin Atlantic email database and frequent flyer program |
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